Who said a product launch can’t be fun? Instead of traditional tech-talk, we created an animated character, Ike, to showcase the technology in action. Ike is the IT hero behind the scenes who is using Cisco technologies to save the day.
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The character quickly became viral in the IT community with over 950,000 views, 30,000 social media interactions, and thousands of live conference engagements.

What started as an entertaining way to launch a new product soon became an engaging platform to communicate ongoing announcements to a growing IT community.