The new branding is directed at software developers. The slogan “The Media Full Stack” unifies Cloudinary’s abundant product offering under its cloud platform, featuring everything a web developer could ever need for rich media. The creative featured a ‘media factory’ streamlining all platform foundations.
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“Bits&Sparks helped us create a differentiated positioning and brand alongside a clear unified offering, all tied together with strong creative and visuals. This has meaningfully impacted our business growth,” said Sanjay Sarathy, Cloudinary CMO.